88% of consumers say that reading an online review has influenced their buying decision, and 55% read at least four reviews prior to making a purchase.
Business review sites have quickly gained popularity, and your business may have reviews online you never knew about.
To show your potential customers that you care about their experience and your reputation, it's critical to monitor and respond to comments on customer review sites like Google, Yelp, Facebook and the Better Business Bureau. Be sure to display positive reviews on your own website, which can increase conversion rates by up to 270%! Think you should simply ignore the negative reviews? Think again! Potential customers are watching to see what you do about them. Not replying could give the impression you don't care about the customer's concerns, or even that you're validating their accusations.
Wondering if its worth your time to manage your online reviews? Check out even more staggering statistics on consumer behavior related to reviews!
Actively manage and respond to your company's online reviews and display positive reviews prominently on your website!