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Posted on: November 15, 2018

York County Joins ‘LOVEVA’ Program

York County Joins ‘LOVEVA’ Program

Taking its buy-local program to the next level, York County’s Office of Economic Development has announced a partnership with Retail Alliance and a new grant for local businesses. Retail Alliance, a nonprofit trade association serving all of Hampton Roads, created the “LOVEVA” (pronounced “love-uh”) program in 2014 to support local business. Central to the program is its app, which allows shoppers to collect rewards at any participating local business—unlike typical loyalty programs that only work at one store or chain.

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